Since its founding in 2013, Go True North has built a
reputation as a trusted partner for businesses navigating
change, growth, and transformation. What began as a
vision shared by co-founders Neil Betts and Chris Allford
in Australia has evolved into a global consultancy that
helps organisations unlock their full potential. Rooted
in practical experience and a deep understanding
of business processes, Go True North has become
synonymous with clarity, collaboration, and results-
driven strategy. Over the years, Neil and Chris have
combined their extensive experience in business start-
ups, transformation initiatives, and change management
projects to craft a consultancy that doesn’t just deliver
advice, it delivers outcomes. In 2023, Neil returned to
England, establishing Go True North UK in February 2024.
Here at E2 Media we have recently unveiled the highly
anticipated 2025 Awards of Excellence, spotlighting
outstanding achievements across various industries.
Among the distinguished winners is Go True North who
has been given the title ‘Business Growth Consultancy
of the Year’. Their exceptional dedication to providing
unparalleled service has set them apart, earning them
the recognition and admiration of both their industry
peers and clients alike. This accolade not only highlights
Go True North’s commitment to excellence but also
highlights the consistent efforts to go above and beyond
in ensuring a positive and seamless experience for their
clients. We think it’s important to recognise organisations
that are bringing something new and innovative to their
marketplace. They don’t have to be the biggest but have
to be an organisation that is trying to offer something
different to what is already out there and above all they
must offer a great product or service. We feel that Go
True North ticks all the boxes and is a worthy winner of
our award.
Go True North’s approach is deeply rooted in Lean
principles, focusing on continuous improvement,
efficiency, and value creation. Rather than applying
a one-size-fits-all model, the team takes time to truly
understand each client’s challenges and aspirations.
By identifying what adds real value to a business and
what doesn’t, they help clients streamline processes,
eliminate waste, and create systems that work smarter—
not harder. Lean isn’t just a methodology for Go True
North; it’s a mindset that shapes how they engage
with every organisation, fostering cultures of curiosity,
accountability, and innovation.
What truly sets Go True North apart is its ability to blend
strategic insight with practical application. Their work
isn’t about producing lengthy reports that sit on shelves;
it’s about walking alongside their clients through each
stage of change. From diagnosing problems to designing
solutions and embedding new ways of working, the team
ensures that every improvement is not only implemented
but sustained.
With the team’s deep industry knowledge and passion
for empowering businesses you can see why they have
been recognised as a multi award winning company and
they show no signs of slowing down. The challenge for
Go True North in the future as they continue to grow
and the demand for their services increases will be to
maintain the same high standards that have become
such a trademark and continuing to do what they do
best. Given the reputation they have and the passion
they have we think that Go True North is a name you’ll
be hearing much more of in the years to come.
Go True North receives Award of Excellence for
Business Growth Consultancy of the Year 2025
FOR MORE INFORMATION VISIT
www.gotruenorth.uk